Cookie Policy

Cookie Policy

This cookie policy explains how mukaabevents.com (“the Website”), operated by The Vanderbilt Portfolio AG (“the Publisher,” “we,” “us,” or “our”), uses cookies and similar technologies to provide, improve, and protect the Website’s services. This policy supplements our privacy policy and should be read alongside it. By continuing to use the Website after being presented with cookie consent information, you agree to the use of cookies as described in this policy.

What Are Cookies

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies serve multiple purposes: they enable website functionality, remember user preferences, track usage patterns for analytics, and support advertising services. Cookies can be “session cookies” (deleted when you close your browser) or “persistent cookies” (remaining on your device until they expire or are manually deleted). Cookies can be “first-party” (set by the website you visit) or “third-party” (set by a service operating on the website, such as analytics or advertising providers).

Similar technologies include pixel tags (transparent images embedded in web pages that record page views), local storage (browser-based storage mechanisms), and device fingerprinting (collecting device characteristics to identify returning visitors). Our references to “cookies” in this policy include these similar technologies where applicable.

Essential Cookies

Essential cookies enable core website functionality including page navigation, content loading, layout rendering, and secure area access. These cookies are necessary for the Website to function and cannot be disabled without affecting website functionality. Essential cookies do not collect personally identifiable information.

Essential cookies used on mukaabevents.com include session management cookies that maintain your browsing session as you navigate between pages, cookie consent preference cookies that remember your cookie choices so you are not repeatedly asked for consent, and security cookies that protect against cross-site request forgery and other security threats.

Cookie details:

Essential cookies are set based on our legitimate interest in providing a functional, secure website. These cookies cannot be opted out of without losing website functionality.

Analytics Cookies

Google Analytics cookies collect anonymous usage data that helps us understand how visitors interact with the Website’s content across all sections — industry analysis, venue profiles, conference intelligence, event technology, planning guides, dashboards, comparisons, encyclopedia, intelligence briefs, and about pages. This data helps us make editorial decisions about content development, identify the most valuable content for event industry professionals, and improve the user experience.

Google Analytics cookies collect information including pages visited and navigation paths, time spent on individual articles and sections, the page from which you arrived (referral URL), your general geographic location (country and city level, derived from IP address), your device type (desktop, mobile, tablet) and browser, the number of times you have visited the Website (new versus returning visitor), and interactions with page elements.

Google Analytics does not collect personally identifiable information through these cookies. IP addresses are anonymized before storage. Individual users are tracked via randomly generated identifiers, not personal data.

Cookie details:

Analytics cookies can be disabled through your browser settings, through Google’s opt-out browser add-on (available at tools.google.com/dlpage/gaoptout), or through our cookie consent mechanism. Disabling analytics cookies does not affect website functionality.

We use analytics data to understand content performance, which directly influences editorial decisions. For example, if analytics shows that event planners spend significant time on venue capacity data and comparative analyses, we prioritize expanding and updating those content sections. This usage benefits all visitors through improved content quality and relevance.

Advertising Cookies

Google AdSense cookies enable the display of relevant advertisements on the Website. Google AdSense is an advertising service that matches advertisements to website content and visitor interests. Revenue from AdSense supports the continued operation of Mukaab Events and the production of free, professional-grade intelligence for the events industry.

Google AdSense may set cookies that track your browsing activity across websites participating in Google’s advertising network. This cross-site tracking enables personalized advertising — advertisements that reflect your browsing interests rather than generic advertisements. The data collected through AdSense cookies is governed by Google’s advertising privacy policies.

Types of advertising cookies:

Personalization cookies track browsing behavior across Google’s advertising network to build interest profiles used for ad targeting. These cookies enable advertisements relevant to your professional interests (event technology, venue management, market research, travel services) rather than generic advertisements.

Performance cookies measure advertising effectiveness — tracking which advertisements are displayed, clicked, and converted. This data helps Google optimize advertisement delivery and helps advertisers measure campaign performance.

Frequency capping cookies prevent the same advertisement from being shown repeatedly, improving the advertising experience.

Cookie details:

Managing Your Cookie Preferences

You have multiple options for managing cookie preferences.

Browser settings. Most browsers allow you to block or delete cookies through their settings. Common browsers provide cookie management through:

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Settings > Privacy and Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies
• Edge: Settings > Privacy, Search and Services > Cookies

Note that blocking essential cookies may prevent the Website from functioning correctly. Blocking analytics cookies will not affect functionality but will reduce our ability to improve content based on usage patterns. Blocking advertising cookies will result in generic rather than personalized advertisements.

Google opt-out tools. Google provides specific opt-out mechanisms for its services:

• Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
• Google ad personalization settings: adssettings.google.com
• Digital Advertising Alliance opt-out: optout.aboutads.info

Cookie consent mechanism. Our cookie consent mechanism, presented when you first visit the Website, allows you to accept or decline non-essential cookies (analytics and advertising). Your choice is stored in a cookie consent cookie and respected on subsequent visits. You can change your preferences at any time by clearing your browser cookies and revisiting the Website, which will trigger the consent mechanism again.

Do Not Track Signals

Some browsers transmit a “Do Not Track” (DNT) header signal. There is currently no universal standard for how websites should respond to DNT signals. Our Website does not currently respond to DNT signals, but you can manage tracking through the cookie management options described above.

Cookie Policy Updates

We may update this cookie policy to reflect changes in the cookies we use, changes to Google Analytics or AdSense services, regulatory requirements, or improvements to our cookie management practices. Material changes will be indicated by updating the “Last updated” date and, where appropriate, resetting the cookie consent mechanism so you can review and approve the updated policy.

Further Information

For questions about this cookie policy: privacy@mukaabevents.com

For our broader data practices: see our privacy policy

For our data sourcing methodology: see our methodology page

For general inquiries: see our contact page

Cookie Impact on Website Performance

Cookies used on mukaabevents.com have minimal impact on website performance. Essential cookies are small text files (typically under 4KB) that do not measurably affect page load times. Google Analytics cookies operate asynchronously, meaning they do not block page rendering. Google AdSense cookies are loaded after the primary page content, ensuring editorial content (market data, venue specifications, industry analysis) appears before advertising elements.

Users on slower internet connections or older devices can improve performance by disabling non-essential cookies through their browser settings, which prevents analytics and advertising scripts from loading. This approach has no impact on editorial content accessibility — all published content (industry analysis, venue profiles, conference intelligence, technology specifications, planning guides, dashboards, comparisons, encyclopedia, and intelligence briefs) remains fully accessible without analytics or advertising cookies.

Cookie Retention and Deletion

Cookie retention periods vary by category. Essential session cookies are deleted automatically when you close your browser. Cookie consent preferences persist for 12 months, after which you will be prompted to review and renew your cookie choices. Google Analytics cookies (_ga) persist for 2 years; _gid cookies persist for 24 hours; _gat cookies persist for 1 minute. Google AdSense cookies have varying retention periods, with NID persisting for 6 months and IDE for 13 months.

You can delete all cookies at any time through your browser settings. Instructions for major browsers: Chrome (Settings > Privacy and Security > Clear browsing data), Firefox (Settings > Privacy and Security > Cookies and Site Data > Clear Data), Safari (Preferences > Privacy > Manage Website Data), Edge (Settings > Privacy, Search, and Services > Clear browsing data).

Note that deleting all cookies will remove your cookie consent preferences, meaning you will be prompted to review cookie choices on your next visit. Deleting cookies will also end any active Google Analytics session, meaning your next visit will be recorded as a new visitor session.

Legal Basis for Cookie Use

Under the ePrivacy Directive and its implementing legislation in EU/EEA member states, cookies require either user consent or a legitimate purpose exemption.

Strictly necessary cookies (no consent required). Essential cookies described above are exempt from consent requirements because they are strictly necessary for the Website to function. Without session management cookies, the Website cannot maintain navigation state. Without security cookies, the Website cannot protect against security threats. Without consent preference cookies, the Website cannot remember your cookie choices.

Analytics cookies (consent required). Google Analytics cookies are set only after you consent through our cookie consent mechanism. If you decline analytics cookies, no Google Analytics data is collected from your browsing session. The Website functions fully without analytics cookies — their absence affects only our ability to measure content performance.

Advertising cookies (consent required). Google AdSense cookies are set only after you consent. If you decline advertising cookies, you will see generic advertisements rather than personalized advertisements. The Website functions fully without advertising cookies.

Cookie Alternatives and Future Technology

Web tracking technology is evolving, with browsers introducing privacy-protective features and Google transitioning away from third-party cookies in Chrome. We monitor these developments and will update our tracking and analytics approaches to maintain compliance with privacy regulations and browser policy changes. Any significant changes to our tracking technology will be reflected in an updated privacy policy and cookie policy. We are committed to maintaining user privacy while continuing to measure content performance effectively, and we will adopt privacy-preserving measurement alternatives as they become available and technically viable. Users concerned about tracking can always access all editorial content with non-essential cookies disabled.

Third-Party Cookie Policy Changes

Google periodically updates its cookie and tracking technology policies. Changes to Google Analytics (including the transition from Universal Analytics to GA4) and Google AdSense may affect the specific cookies used on mukaabevents.com. We monitor Google’s policy changes and update this cookie policy accordingly. Material changes to third-party cookie behavior will be reflected in an updated cookie policy with a new “Last updated” date.

Last updated March 25, 2026.